Rustom, a Bollywood movie released in 2016, was a box office hit. The movie, directed by Tinu Suresh Desai and produced by Neeraj Pandey, starred Akshay Kumar, Ileana D’Cruz, and Esha Gupta in lead roles. The movie was based on the real-life incident of Naval Officer K. M. Nanavati, who was accused of murdering his wife’s lover. The movie received positive reviews from critics and audiences alike and went on to become one of the highest-grossing movies of 2016. In this article, we will take a closer look at the Rustom box office collections and analyze the factors that contributed to its success.
Section 1: Opening Weekend Collections
Rustom was released on August 12, 2016, in India and worldwide. The movie had a strong opening weekend, collecting Rs. 50.42 crores in India alone. This was the second-highest opening weekend collection for a Bollywood movie in 2016, after Salman Khan’s Sultan. The movie also did well in the overseas market, collecting $1.5 million in its opening weekend.
The strong opening weekend collections can be attributed to several factors. Firstly, the movie had a strong star cast, with Akshay Kumar in the lead role. Akshay Kumar is known for his patriotic roles and has a huge fan following in India. Secondly, the movie was based on a real-life incident that had gained a lot of media attention in the past. This created a curiosity among the audience to watch the movie and know more about the incident. Lastly, the movie had good marketing and promotion, with the makers releasing several trailers and posters before its release.
Section 2: Weekday Collections
After a strong opening weekend, Rustom continued to do well in the weekdays as well. The movie collected Rs. 17.12 crores on Monday, Rs. 7.67 crores on Tuesday, Rs. 6.38 crores on Wednesday, and Rs. 5.60 crores on Thursday. The total collection for the first week was Rs. 90.9 crores in India.
The weekday collections were impressive, considering that the movie was released on a non-holiday weekend. The strong word of mouth publicity and positive reviews from critics helped the movie to sustain its collections in the weekdays as well. The movie also did well in the overseas market, collecting $2.5 million in its first week.
Section 3: Second Week Collections
In the second week, Rustom faced competition from two other Bollywood movies – Mohenjo Daro and Happy Bhag Jayegi. Despite the competition, Rustom managed to hold its ground and collected Rs. 26.11 crores in its second week in India. The total collection for the second week, including overseas collections, was $3.5 million.
The second-week collections were impressive, considering the competition from other movies. The strong performance of Rustom can be attributed to its strong storyline and good performances by the lead actors. The movie also had good music, which helped to attract more audience to the theaters.
Section 4: Lifetime Collections
Rustom continued to do well in the following weeks and went on to become one of the highest-grossing movies of 2016. The movie collected a total of Rs. 127.49 crores in India and $7 million in the overseas market, taking its worldwide collection to over Rs. 200 crores.
The lifetime collections of Rustom were impressive, considering that it was released on a non-holiday weekend and faced competition from other movies. The movie’s strong storyline, good performances, and good music helped it to sustain its collections in the following weeks.
Conclusion:
Rustom was a box office hit and one of the highest-grossing movies of 2016. The movie’s strong storyline, good performances, and good music helped it to attract more audience to the theaters. The movie’s success can also be attributed to its strong star cast, good marketing, and positive reviews from critics and audiences alike. Rustom’s box office collections are a testament to the fact that good content and good performances can still attract audiences to the theaters, even in the age of digital streaming platforms.
